Page Insights

The best way to get your audience to engage with your content and share it with friends is to understand what the people you’re reaching care about. Page Insights gives you the data you need to gather these consumer insights. 

With Page Insights, you can:
  • Assess the performance of your Page
  • Learn which content resonates with your audience
  • Optimize how you publish to your audience so that people will tell their friends about you

For example, you can look at each of your posts and see the ones that are getting the most virality. Post more of this type of content if you want to increase the number of people talking about you.


Insights can be found on the Admin Panel of your page. It looks like this...

Insights Data
You can access your Insights data through the dashboard, or export it using the Export Data button in the top right corner.

If you decide to export it, a dialog box will allow you to specify:
  • The date range for which you want to get data
  • Whether you would like to get the data as as an Excel file or as a CSV (comma separated values) file
  • Whether you want to see data at the Page level, or for each individual Page post

Insights Data Types
In the Overview mode of your Insight page, four metrics at the top allow you to quickly assess the size and engagement of your audience.
  1. Total Likes: The number of unique people who like your Page as of the last day of your selected date range.
  2. Friends of Fans: The number of unique people who are friends with the people who liked your page as of the last day of your selected date range.
  3. Talking About This: The number of unique people who have created a story about your Page during your selected date range. A story is created when someone:
    • Likes your Page
    • Likes, comments on, or shares your Page post
    • Answers a Question you've asked
    • Responds to your event
    • Mentions your Page
    • Tags your Page in a photo
    • Checks in or recommends your Place
  4. Weekly Total Reach:The number of unique people who have seen any content associated with your Page (including any Ads or Sponsored Stories pointing to your Page) during your selected date range.
  5. Total Subscribes: The number of people subscribed to your page. 
The Likes mode of your Insights page breaks your audience down demographically by gender, age, location and language.