Your targeted market can find your Facebook page more intuitively if you've created a vanity username.
Facebook allows custom usernames within the page's URL. For example, I use an alias in just about everything I do, from my blog, imnosaint.wordpress.com to the vanity plate on my car, IMNOSNT. Go to http://www.facebook.com/ImNoSaint62 and guess what you'll find?
You can do the same with your Facebook page. Go to http://www.facebook.com/username/ and follow the prompts, heeding their warning that you'd better be sure of the name - you can only change it once.
When Facebook introduced this feature over one million vanity names were claimed within the first hour. Assetize.com put hundreds up for sale after they went on a vanity name feeding frenzy, turning around to sell popular vanity names to the highest bidders.
Now you can find Gliding Glen Canyon expeditions at http://www.facebook.com/glidingglencanyon, and Southern Utah Miata Enthusiasts at http://www.facebook.com/sumezoom. Clever, huh? I made that one up all by myself.
(In case you couldn't figure it out, Mazda's catch phrase is "Zoom Zoom.")
