It's not so new anymore though no one can ignore the influence, social power, cultural homogeny, and economic restructuring of the most ubiquitous technologically communicative context to come along since print.
And that's why you're here, I hope, to explore, discuss, argue, apply, and discover why and how social media has evolved into a base paradigm for human communication.
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Social Media Campaign Rubric
Outcomes
4. Create, maintain and promote a Facebook account,
5. Create a social media “product,”
6. Execute basics of Facebook advertising,
7. Develop a social media campaign.
Activity
Create your social media campaign, a designated Facebook page designed to promote your communication objectives cross-promoted on other social media such as Twitter and Instagram.
Plan your approach and present the plan to the class. Develop your social media presence and promote your agenda via pages with specific content strategies and create demand through social media ads and integrating campaign approaches through other social media channels.
Collect baseline data from Facebook Insights. Analyze and evaluate it, interpreting user and interaction data in terms of demographics, page views, and media consumption, and discuss how the numbers reflect your attempts in reaching your campaign goals in a summative post on your blog at the end of the semester.
Point Value: 400
Rubric
1. Your campaign involves a Facebook page based on a theme and defined communication objectives - the type of business or community page you wish to develop and describes your social media presence, your venture's name and mission.
Incubating Hatching Weaning Flying
10-17 18-32 33-44 45-50
2. Your campaign plan posted on your blog includes a minimum of three market personas, people-types you want to target for successful clicking.
Incubating Hatching Weaning Flying
10-17 18-32 33-44 45-50
3. Your campaign plan posted on your blog explains your tactics; how you will reach your audience, including cross-promotion on other social media channels, and how you will make your page compelling.
Incubating Hatching Weaning Flying
10-17 18-32 33-44 45-50
The next four items on the rubric will be applied at the end of the semester as your campaign matures and grows.
4. Your campaign plan posted on your blog shows an execution of your tactics, screen shots of status updates, media, polls, Facebook ad, anything you've done according to plan to encourage Likes and Shares.
Incubating Hatching Weaning Flying
10-17 18-32 33-44 45-50
5. Your posted Facebook Insights data are analyzed in terms of Likes, Reach, Visits, Posts and People. Your analysis shows what worked, what didn't and why.
Incubating Hatching Weaning Flying
10-29 30-59 60-84 85-100
6. A posted summary is written regarding the campaign plan and how it increased traffic on your FB page and other channels used in cross-promotion, indicating trends in goals set for the campaign.
Incubating Hatching Weaning Flying
10-17 18-32 33-44 45-50
7. Your post includes a self-evaluation of the execution of your campaign, what worked to increase impressions and what you would do differently.
Incubating Hatching Weaning Flying
10-17 18-32 33-44 45-50
Recognizing Default Responses
During this semester you've been exposed to and written about various issues ranging from birth control to privacy from On The Media, and chances are there was something you heard that made you default to a primary certitude, a hidden assumption, or an ethnocentric position.
Since a big part of changing the way one thinks is recognizing certain automatic attitudinal responses like those listed above, I'm asking you to write about recognizing your own default responses within your own writing - assertions you've posted in your responses to the OTM assignment.
You may want to revisit the post on this blog, The Danger of Critical Thinking, to help you frame the concept of the automatic attitudinal response. Then, with that working knowledge, examine your own voice, your thoughts as posted in your OTM responses to become aware of these barriers to critical thought.
Post your findings on your blog, read your peers' postings and comment, create discussions about how a provisional perspective can help one become better informed, especially through the channels of social media.
- The deadline for your post is March 21st.
- The deadline for your comments and discussions is March 28th.
13th
For class on Tuesday, February 28th, please watch 13TH the documentary. The trailer is posted below. You can find it on Netflix. Due to weather conditions I won't be back in town until later in the afternoon. See you Thursday.
#inauguration
For the uninitiated this might be confusing at first. What will help is having the ability to watch or listen to the inauguration in real time while using hashtags that relate to the content.
Take a few notes, or better, a few screen shots of the feed you're following. For example, your Facebook newsfeed may light up with comments against or supporting President Trump's talking points.
What rhetoric stirred things up on your social feed?
Were you affected by the rhetoric and/or your social media feed?
At the end of the evening, post your responses to the questions above along with your thoughts on your blog. As I indicated, screen shots of your feed will be helpful for you to track this and report on your blog. This is a great artifact to see social media in action and to actually become a part of it.
Once you've created your post, read and respond to at least one of your peers' posts as well.
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