Your targeted market can find your Facebook page more intuitively if you've created a vanity username.
Facebook allows custom usernames within the page's URL. For example, I use an alias in just about everything I do, from my blog, imnosaint.wordpress.com to the vanity plate on my car, IMNOSNT. Go to http://www.facebook.com/ImNoSaint62 and guess what you'll find?
You can do the same with your Facebook page. Go to http://www.facebook.com/username/ and follow the prompts, heeding their warning that you'd better be sure of the name - you can only change it once.
When Facebook introduced this feature over one million vanity names were claimed within the first hour. Assetize.com put hundreds up for sale after they went on a vanity name feeding frenzy, turning around to sell popular vanity names to the highest bidders.
Now you can find Gliding Glen Canyon expeditions at http://www.facebook.com/glidingglencanyon, and Southern Utah Miata Enthusiasts at http://www.facebook.com/sumezoom. Clever, huh? I made that one up all by myself.
(In case you couldn't figure it out, Mazda's catch phrase is "Zoom Zoom.")
Hashtagging the Debate
Watch the Presidential Debate tonight, network of your choice, though it's my duty and ethical obligation to encourage you to watch anything other than Fox News.
While watching, follow the debate on a social media of your choice. The most popular will be Twitter and Facebook.
For Twitter, you can find popular hashtags online. The official Twitter hashtag is #debates.
For the uninitiated this might be confusing at first. What will help is having the ability to watch or listen to the debate in real time while using hashtags that relate to the content. These may include #taxes, #deficit, #healthcare, and #lyingsack.
On Facebook, follow the feeds on the candidate's pages.
Take a few notes, or better, a few screen shots of the feed you're following. What debate rhetoric stirred things up socially?
At the end of the evening, post your thoughts on your blog. This is a great artifact to see social media in action and to actually become a part of it.
Heads Up...
Your Facebook plans, the first three items on the rubric, are due this week. Be prepared to present your plan to the class on Wednesday and Friday, much like Jared and Hillary did on Monday. Looking forward to seeing your directions.
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