Let your audience dictate the channel.
The fourth screen is the new third screen.
Format for mobile access.
Measure social media ROI by trust gained,
not by your bottom line.
Not features, not bells,
it's about tips, solutions.
Frequency, consistency, continuity
Follow, follow me.
Establishes your search cred.
Appreciate.
Be grateful to users.
Post relevance.
Users don't care that you're having a bad day.
Use social media to tell stories about your brand
with your customers as the characters.
Simplicity
Write blog content for your target audience,
not for SEO, but to build credibility and relationships. Know thy audience.
Find key influencers and cross promote.
Create groups,
encourage dialogue.
Be temporal.
Give them a reason to
"like."
Own your stuff.
