You can get analytics on how many people your post reached, how many people engaged with it, and how many people talked about it with their friends. Learn more about:
- Reach The number of people who see your post
- Engaged Users The number of people who've clicked anywhere on your post
- Talking About This The number of people who have created a story from your post, including sharing, liking or commenting
- Virality The percentage of people who've created a story from your post from the number of people who've seen it.
To view these metrics, visit the Page Posts section of Page Insights.
Impressions measure the number of times a post from your Page is displayed, whether the post is clicked on or not. People may see multiple impressions of the same post. For example, a fan might see a Page update in News Feed once, and then a second time if their friend shares it.
Reach measures the number of people who received impressions of a Page post. The reach number might be less than the impressions number since one person can see multiple impressions.
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