Page Post Metrics

Post Metrics
You can get analytics on how many people your post reached, how many people engaged with it, and how many people talked about it with their friends. Learn more about:

  • Reach  The number of people who see your post
  • Engaged Users  The number of people who've clicked anywhere on your post
  • Talking About  This The number of people who have created a story from your post, including sharing, liking or commenting 
  • Virality The percentage of people who've created a story from your post from the number of people who've seen it. 

To view these metrics, visit the Page Posts section of Page Insights.


Impressions measure the number of times a post from your Page is displayed, whether the post is clicked on or not. People may see multiple impressions of the same post. For example, a fan might see a Page update in News Feed once, and then a second time if their friend shares it. 

Reach measures the number of people who received impressions of a Page post. The reach number might be less than the impressions number since one person can see multiple impressions.

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