From Facebook: Click and Impression Quality, Campaign Cost and Budgeting
From Facebook Marketing
Impression-based advertising guarantees you a certain number of impressions, or placements on the screen. When you bid 50 cents for an impression ad you are agreeing to pay 50 cents for one thousand impressions. This is known as CPM or cost per thousand. Because you only pay for the impressions, any clicks you get out of the deal are free.
Click-through advertising guarantees that the only time you pay for adveritsing is when a user clicks on your ad. So, if you bid 50 cents per click, your 50 cents is spent the first time someone clicks your ad - regardless of whether it is the first impression for your ad or the millionth. This is typically the best.
What Facebook says;
Pay for Clicks (also called cost per click or CPC) advertising allows you to specify a certain amount that you are willing to pay each time a user actually clicks on your ad. Pay for Views (also called cost per thousand impressions or CPM) advertising allows you to specify how much you are willing to pay for 1000 views (or impressions) of your ad.
What others are saying;
What is a Facebook Impression Worth?
No comments:
Post a Comment