Your profile is your page's thumbprint, your theme's identification, the backstory to your branding. Here are a few suggestions in maintaining some control over how it's interpreted.
Open or Closed?
What disclosure type lends itself best to your plan and to compel visits to your site?
GCC Expeditions is more intimate in its sharing of personal information because their clientele will be interfacing on a personal level. You'd probably want to get to know the people who will be taking you and your family on a kayaking expedition. I would.
Businesses coming to you for janitorial supplies probably care a bit less. Your business patina is more important than the personalities driving it. Chances are you and your page fall somewhere in between.
Garbage In, Garbage Out
It's an old IT adage, but it applies to your profile and page content as well. More human resource managers and personnel agencies are searching applicant Facebook pages than ever before, in fact it's quickly becoming the top clearinghouse for information on a personal level. Much can be learned about you from your network of friends and their posts to your wall.
This might be a good time to do a little editing, or in some of your cases, a lot. Remember, your personal page is just a click away from your business page. Do you care if your potential visits discover that what you did in Vegas ended up on your buddy's wall? Take a look at status updates and pictures with the eye of your personifications and see what may keep people from liking you.
Sex, Religion and Politics
Probably safe to say that we're living in the most polarizing contexts that this world has seen. If you were invited to your significant other's parent's home for dinner, what topics of conversation would you avoid? Your page should bear the same observation. For me, that's tough to do, so I've created a blog far away from my page, with no link (at least within seven degrees of separation) that might plop the wrong eyes onto my more outspoken, irreverent rants and insights.
Guilt by Association
Joining groups, are you? Been liking a lot lately? Let's see; a cursory check on my page shows John Stewart and the Daily Show, People Should Have to Take a Test and Pass an Interview Before They're Allowed to Reproduce, NPR, my son's racing page, Karen Marguth, Top Gear, Kayaking, and We Can Find a Million People who Believe in Evolution... to name a few. What can be derived from these?
And links? Holy smokes. Fortunately, I can edit.
Vigilance
Watch and read your page(s) on a regular basis. You never know what's going to be posted by your more colorful friends, or what's been hacked onto your likes and groups.
Can you trust a Facebook profile?
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