These activities are designed to get you discovering different aspects and applications of social media, develop a working knowledge of specific social media technology, and contribute to your portfolio.
The genesis of Social Media (Objective 1) 100 Points
Create a clip that chronicles the evolution of social media and post it to the course’s Facebook page via YouTube. Use only images and audio to which you have legal access and usage rights. This is a group activity.
Social Media and Citizen Journalism (Objective 2 and 3) 200 Points
Blog your findings on the earliest and latest iterations of citizen journalism. Include your thoughts on social communicative outcomes, impacts on traditional (rapidly becoming archaic) media, and distribution to third and fourth screens. Embed visual support and encourage dialogue with your peers.
Facebook (Objectives 4 - 7) 400 Points
More as a verb than a proper noun, create your social media “product,” a fan page designed to promote your agenda. Plan your approach and present the plan to the class. Develop your social media presence and promote your agenda via pages, groups, with specific content strategies, and create demand through social media ads and integrating campaign approaches through secondary and tertiary channels.
Keep Score - Baseline (Objectives 8 & 9) 100 Points
Collect baseline data from Google Insights and upload data to a spreadsheet. Analyze and evaluate the data, interpreting user and interaction data in terms of demographics, page views and media consumption.
Keep Score - Outcome Analysis (Objectives 8 & 9) 100 Points
Collect new data from Google Insights and upload data to a spreadsheet. Analyze and evaluate the data, interpreting user and interaction data in terms of demographics, page views and media consumption and discuss how the numbers reflect your attempts in reaching your campaign goals.
Assessment (All Objectives) 100 Points
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